Music Video Analysis - Jessie J - Do It Like A Dude

'Do It Like A Dude' is the debut single released by Jessie J in November 2010.

The video begins with a relationship between the lyrics and the visuals when she says 'I've arrived' the people part to the side to show that she 'arrived'. This lyrics suggest that she's arrived into the music industry as this is Jessie J's first single and video her lyrics could suggest her arrival into the music industry and she letting everyone know through her actions and lyrics. There is another relationship made between the lyrics and the visual when she says 'grab my crotch' and she visual is then shown. This is a reference to her ability to be able to do everything a man and a 'dude' can do which is the revolving theme around the song. The setting of the video is very dark which suggests that they can handle the dark and mysterious surroundings like men can. The costume of the girls around her is very masculine: they are dressed in baggy jeans, baggy tops, they have tattoos all around their bodies which is seen as something men do. The dancers and people in the video are also all women which suggests that she trying to persuade the girls around the world that are watching her video that they have got as much power and strength that men have through her lyrics when she says 'we can do it like the mandem', the word 'we' unifies all the girls around the world. Their makeup is very masculine which further amplifies the lyrics of the song, that they can also dress and look like a boy to show that it is very easy to be a man. There is a genre characteristic of a RnB video when the video cuts to Jessie J and the dancers doing a dance routine. Their dance moves are quite aggressive and strong which further illustrates the lyrics of the song.

There is a relationship made between the music and the visuals when the beat of the music goes bong bong and Jessie J pops her chest in accordance to the music which amplifies the music. A close-up of Jessie J's face is shown throughout the video which suggests that the influence of the record label has made the director include a lot of close-up to establish her as an artist. The close-ups of Jessie J are very aggressive and they do not show her looking pretty or seductive which is the code and convention of a R&B music video. The next shot is of Jessie J dressed quite skimpy but her clothes are ripped and dirty which goes against the codes and convention of a R&B video which usually shows the artist beautifully dressed and their make-up is made to make them look beautiful. However Jessie J has gone against this to emphasis her lyrics and that she can dress dirty and 'do it like a dude'. The setting of a R&B video also usually includes place like the beach which suggest romance and intimacy whereas, in this Jessie J video the setting looks like an underground and somewhere secluded where 'dodgy' deals are made and illegal activities are going on. The video cuts to women fighting, smoking and cutting parts of an animal which suggests their strength and it also illustrates the lyrics of the song.

The fact that Jessie J also swears in the verses of this song further illustrates the lyrics of the song because usually only men swear in their music videos and it is seen as something that is only acceptable for men to do.