Digipacks

Describe what a digipack is.

A digipack is a CD release of an artist or a band in paper cardboard packaging instead of plastic with an ongoing colour theme.

What are the codes and conventions?

The codes and conventions of a digipack are it has the name of a record label at the back of the digipack. It may also have the lyrics of the song inside the digipack. The website of the artist(s) will also be included in the digipack. Copyright information of the song will be included at the back of the digipack. A barcode will also be included. The name of the song and the name of the artist will be included on the spine so when its on a CD rack. A parental advisory note may be included if the song contains some swear words.

Why would a record label choose to release a digipack rather, than a CD in a jewel case?

Record labels release digipacks because they are good for promo copies to give to consumers.

Are there added benefits for the consumer when buying a digipack?

A digipack may be smaller than normal CD album. A digipack may give something else to a consumer when they buy it, it allows a consumer to feel like they are getting something extra.